Ivan Rejon (Ericsson)
The evolving role of TV and media in consumers’ everyday lives
Ericsson ConsumerLab has more than 20 years’ experience studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends. Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.
Based on our extensive research, we can see consumers increasingly ask for seamless access to high quality TV and video content, across services and devices. For consumers in general, and millennials in particular, being able to watch on the smartphone is key. Consumers not only want the shared, social broadcast TV experience, they also expect the flexibility of an à la carte on-demand media offering. Today’s experience is multifaceted and consumers want to create their own worlds of compelling, personalized content.
During this 45’ minute keynote Ericsson will share some key trends and dynamics around the TV experience: • A Changing media landscape • Development of user generated content • New media habits for TV user groups • Mobile video streaming • The evolution of content discovery • Service experience matters • Mobile connectivity shapes media • The future of TV is now
15:30 - 16:15
As Head of Strategy & Marketing at Ericsson Ivan Rejon is responsible for securing the future direction of Ericsson in Iberia in close alignment with Ericsson Group, serving as the strategic planning partner to the regional organization, driving and facilitating the development of the regional growth plan.
His current focus is "ICT-enabled digital transformation": how Cloud Computing, Big Data, IoT, … are disrupting current business models, and how Ericsson's clients can effectively benefit and how Ericsson can secure a leadership position.
Before joining Ericsson, Mr. Rejon worked at Oliver Wyman and Everis, where he was the partner in charge on the Strategy consulting practice. Ivan Rejon has a Telecommunications Engineering degree by Universidad Politécnica of Madrid and École Nationale Supérieure ses Télécommunications of Paris. He graduated from Stanford University in Management Science and in Corporate Finance by Insead. He collaborates with IE in its Master in Business Analytics and Big Data.